ORLANDO, Fla. » SeaWorld says its theme park attendance is still falling as animal activists protest the company’s treatment of whales.

The company has been trying to recover from the 2013 documentary film “Blackfish,” which suggested the treatment of captive orcas provokes violent behavior. Park attendance dropped after the release of the documentary, and the company’s stock has fallen 50 percent over the last two years. SeaWorld also cut prices to lure more people to its parks, and that has cut into the revenue it books per visitor.

SeaWorld Entertainment Inc. runs 11 theme parks, including three SeaWorld locations. Its second-quarter profit and revenue both fell short of analyst estimates as it spent more money on a marketing campaign intended to counter the bad publicity and said attendance fell around 2 percent.

The company says it has a lot of work to do to improve its attendance. According to SeaWorld, its original location in San Diego is having the toughest time. Legislators in California have proposed banning performances featuring orcas, and that’s kept the controversy over their treatment in the news. It says its Florida parks are doing better, but has suggested the biggest problem facing those locations is tough competition, not the “Blackfish” film.

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