comscore HTA bets on better ads through facial recognition | Honolulu Star-Advertiser
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HTA bets on better ads through facial recognition

  • PHOTO ILLUSTRATION BY MARTHA HERNANDEZ / MHERNANDEZ@STARADVERTISER.COM

  • DENNIS ODA / DODA@STARADVERTISER.COM

    Randy Baldemor, HTA’s chief operating officer, showed a free-diving scene that might be used in a facial recognition advertising campaign put together by Expedia and HTA.

In the futuristic movie “Minority Report,” the character played by Tom Cruise walks into a mall and his eyes are scanned by 3-D screens that start calling him by name to get his attention. He walks into the Gap and a hologram asks, “How did those assorted tank tops work out for you?” Read more

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