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Rainbow state urged to court LGBT visitors

  • STAR-ADVERTISER

    Sailboats ply the waters off Diamond Head as seen through a maze of branches at a lookout off Diamond Head Road.

  • STAR-ADVERTISER

    The Quiksilver in Memory of Eddie Aikau big wave surfing contest was held at Waimea Bay. John John Florence went on to win it. This is Ross Clarke-Jones (left, who finished 2nd) and David Wassel taking on a wave.

  • PHOTO BY KAREN BORG

    A double rainbow makes a late afternoon appearance over Diamond Head crater, Tuesday, May 25, 2016.

The rainbow is already a major tourism brand for Hawaii, but industry experts say connecting with the LGBT community could put a pot of gold at the end of it. Read more

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