comscore Kamaaina company rolls out first Super Bowl ad
Hawaii News

Kamaaina company rolls out first Super Bowl ad

  • YOUTUBE SCREENSHOT

    King’s Hawaiian will present a 30-second Super Bowl commercial called “False Cabinet,” in which a package of sweet rolls can’t stay hidden for long. The spot is slated to run in the fourth quarter and will also introduce the company’s new barbecue sauce.

  • YOUTUBE SCREENSHOT

    King’s Hawaiian will present a 30-second Super Bowl commercial called “False Cabinet,” in which a package of sweet rolls can’t stay hidden for long. The spot is slated to run in the fourth quarter and will also introduce the company’s new barbecue sauce.

This year’s high-priced lineup of Super Bowl commercials will feature a brand familiar to many longtime locals as King’s Hawaiian r olls out what’s believed to be the game’s first national spot for a company with strong Hawaii ties. Read more

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