comscore Tourism study gleans LGBT preferences | Honolulu Star-Advertiser

Tourism study gleans LGBT preferences


    Survey takers in the U.S. rated Hawaii as LGBT friendly, with 70 percent giving the destination a positive rating. Australians gave Hawaii a 67 percent friendly rating.

The Hawaii Tourism Authority is bringing the preferences, sentiments and profiles of lesbian, gay, bisexual and transgender travelers out of the closet with the Thursday release of the state’s first commissioned studies for this niche market. Read more

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