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Business | Sports

Sports tourism shifts focus to neighbor isles, other events

  • PHOTO ILLUSTRATION BY KIP AOKI / KAOKI@STARADVERTISER.COM

Most of Hawaii’s $9.7 million sports marketing budget last year was spent on football and Oahu, but the loss of the high-ticket NFL Pro Bowl might finally give other sports, and islands, a chance to get some skin in the state’s lucrative sports tourism game. Read more

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