There is a new addition to the front office lobby at Aloha Stadium, a glass encased collection of well-arranged Pro Bowl memorabilia, including an autographed football, banners, tickets and pins from games past.
It is an exhibit that now takes its place among relics from other bygone eras in the 43 years of stadium history, including the Pacific Coast League’s Hawaii Islanders and The Hawaiians of the late World Football League.
It makes for a timely reminder today as the Pro Bowl kicks off 4,753 miles distant in Orlando, Fla., that the NFL’s annual all-star game is, indeed, history here, as well as a reminder of the need to find a replacement — or replacements — to help fill the void.
Already the HTA has begun to discuss a proposal from the UFC to bring a card featuring homegrown featherweight champion Max Holloway here that, depending on the response and the number of up-and-coming combatants here, could be a springboard to bigger things.
And there needs to be a deeper look at the vast potential of surfing.
This is the second year of the Pro Bowl’s stay in Orlando and, having made the move with a multi-year commitment by the NFL, it is unlikely to return to these shores.
For one thing the NFL likes the concept of a site that fans can readily drive to. For another, the game itself has increasingly become an anachronism that, for all the different formats attempted, is a fading event with a dubious future wherever it is located.
And even if the NFL were open to a return somewhere down the road, it is hard to see the continuing value in it for the state. Certainly nothing approaching the $5.2 million the Hawaii Tourism Authority had been shelling out annually in its final years.
When the game was a perennial fixture here between 1980 and 2009, the continental fans that tourism wooed could count on planning vacations around it. And many made annual pilgrimages.
But as the NFL began hop-scotching it around with visits to South Florida (2010) and Phoenix (2015) interspersed with return here before landing in Orlando (2017 and ’18), that has lessened the ties with both visiting and local fans, whose numbers were dropping.
In the aftermath of the move, State Sen. Glenn Wakai has argued that the HTA should invest more in an attraction with worldwide reach and roots here, major surfing competitions.
It is an idea that has considerable merit, one long championed by former legislator and surfer Fred Hemmings. As Hemmings has noted, surfing burnishes a lot of what the state wants to be known for.
The worth of the enterprise has gained additional credence with the growing volume of followers via internet streaming.
These days it is not unheard of for someone on a tablet in the winter cold of, say, Scotland dialing up a North Shore competition and planning a trip around it.
Having a connection with the World Surfing League, with an office established on the North Shore, is an added benefit.
The 36th and last Pro Bowl here in 2016 is more remembered for the colossal traffic jam it inflicted than for anything that took place on the field. As the Pro Bowl banners still hung outside the Aloha Stadium box office fade, that game should also be known for prompting a push for new, more prosperous frontiers.