comscore HTA pumps $1.2M into marketing Big Island | Honolulu Star-Advertiser
Hawaii News

HTA pumps $1.2M into marketing Big Island

  • BRUCE ASATO / BASATO@STARADVERTISER.COM

    The HTA decided last week to pump another $1.2 million into marketing to counter the impact of the Kilauea Volcano eruption, which began May 3.

After a 5 percent drop in visitor arrivals to the Big Island in June, Hawaii’s tourism marketing officials want to change the existing consumer perception from “It’s not the right time to visit” to “Now just may be the best time ever to visit.” Read more

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