Think bowling is boring? Consider darts dainty?
A Missouri-based company is bringing ax throwing to Honolulu.
The company that established the escape room Breakout Waikiki four years ago signed a lease for a space in Kakaako and plans to open its sister enterprise Blade
&Timber Axe Throwing in a few months. Company co-founder Matt Baysinger declined to give the exact location because the landlord has yet to sign its copy of the lease.
“We will have ax throwing in Hawaii very soon,” Baysinger said Thursday at an International Council of Shopping Centers conference in Waikiki.
Ax throwing might not sound like it would be appealing to shopping center or commercial building owners — Blade &Timber received a bunch of rejections from landlords for his first location in Kansas City, Mo. — but Baysinger said the activity is actually pretty safe. He said there has been only one injury at a Blade &Timber to date, involving a customer who needed four stitches after dropping an ax.
Baysinger and his business partner Ryan Henrich opened their first Blade &Timber in 2017 and have since added three locations in Kansas.
A handful of other companies, including Kick Axe in New York, Bad Axe Throwing in Canada and Sweet Axe Throwing in New Zealand, have helped turn the activity into a trend. The Canadian operation Backyard Axe Throwing League, or BATL, is often credited with having started the movement after taking a backyard hobby with friends in the late 2000s to a warehouse in 2011. Now BATL has 10 locations in Canada and four in the United States.
Bad Axe claims to be the “world’s biggest urban axe throwing club” with about
30 venues opened since 2014. “Our mission is to bring the thrill of a traditional Canadian backyard pastime to urban communities,” the company says on its website.
Baysinger said Blade &Timber’s customers are mostly women 25 to 45 years old. At one location in a suburban shopping mall in Kansas, the business is on pace to serve 72,000 customers in its first year. Baysinger said the average customer spends about $40 per visit, and first-year revenue
estimates could be around
$3 million.
The setup features walled stalls for ax throwing adjacent to an open area with
tables and stools. Participants take turns throwing axes at a bull’s-eye on a wooden backboard. Blade
&Timber’s safety-certified staff provides how-to lessons and supervision.
It costs $120 for up to six people to share a throwing lane for 90 minutes.
The company hosts
corporate events and leagues. The minimum age to throw an ax is 10. At some locations Blade &Timber serves beer, which it said it regulates.
“We hear this a lot from new guests: ‘Axes and alcohol…what could go wrong?!’” the company said in a Facebook post. “We get it. We know there are axe throwing places out there with different approaches to axes and alcohol. At Blade &Timber, safety is the most important part of what we do, followed by bringing people together with remarkable entertainment.”
The company said it limits patrons to three beers at most during a 90-minute session, and that staff will turn away anyone who shouldn’t be throwing.
Baysinger said beer will not be available at the Kakaako location when it opens.