comscore Rearview Mirror: Aloha Friday might have led to global Casual Friday trend | Honolulu Star-Advertiser
Hawaii News | Rearview Mirror

Rearview Mirror: Aloha Friday might have led to global Casual Friday trend

  • Elvis Presley wore an aloha shirt to promote “Blue Hawaii.”

  • The first advertisement for aloha shirts was placed in 1935 by “noted shirt and kimono maker” Musa-shiya Shoten.

  • Dockers sent out a “Guide to Casual Businesswear”

    in 1992 to 25,000 human resource directors.

A French reporter contacted me last year. She was looking into whether Aloha Fridays in Hawaii led to Casual Fridays on the mainland and around the world. I had never thought about it, and I decided to look into it further. Read more

Scroll Up