Hawaii Tourism Authority spent ‘exorbitant’ amounts marketing to visitors as lockdowns dropped demand
By Allison Schaefers firstname.lastname@example.org
Jan. 17, 2021
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CINDY ELLEN RUSSELL / CRUSSELL@STARADVERTISER.COM
Beachgoers relaxed in front of the Hilton Hawaiian Village Waikiki Beach Resort on Friday.
For the 2020 fiscal year, HTA estimated the cost per arrival for every U.S. visitor was $7.13, up more than 118% from the prior year. The cost per arrival for Japan during fiscal year 2020 was significantly higher at $17.17, a nearly 201% increase.