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Hawaii News

Local entrepreneur Cecil Morton to start ride-hailing company, Holoholo

JAMM AQUINO / JAQUINO@STARADVERTISER.COM
                                Holoholo, a new ride-hailing platform, has no surge pricing, unlike its mainland competitors Lyft and Uber. The service is targeted to begin in late April. Cecil Morton, the owner of SpeediShuttle, poses in front of four Holoholo vehicles Tuesday in Honolulu.
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JAMM AQUINO / JAQUINO@STARADVERTISER.COM

Holoholo, a new ride-hailing platform, has no surge pricing, unlike its mainland competitors Lyft and Uber. The service is targeted to begin in late April. Cecil Morton, the owner of SpeediShuttle, poses in front of four Holoholo vehicles Tuesday in Honolulu.