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You have to admire the decision to turn a lawsuit controversy into a strategy better suited to making people happy: a contest.
Frank VanderSloot, owner of Honolulu Meat Co. LLC, defused a looming trademark court fight over his beef brand, initially named Kua‘Aina Ranches.
Kua‘Aina Sandwich Shop sued over alleged trademark infringement — but later agreed to a renaming contest for VanderSloot’s beef brand. The $10,000 prize went to Honolulu’s Dennis Suzuki for the replacement,”Kama ‘Aina Ranches.” It all solved the problem of lost time and legal fees, too. Win-win-win.