It’s heartwarming to see the many fundraisers for those devastated by the Maui infernos. Now add to the list Ty Warner, creator of Beanie Babies, which is creating a limited-edition gold teddy bear named Aloha, with 100% of profits going to the American Red Cross “to support its efforts to help people affected by the Hawaii wildfires.”

To be released late next month, Aloha features a “Maui Strong” patch over its heart and a rainbow ribbon around its neck. As with all Beanie Babies, Aloha has a birthdate: Aug. 8, when the deadly fires began.