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Hawaii NewsRearview Mirror

Rearview Mirror: Here’s the story behind the ‘bank that says yes’

COURTESY FIRST HAWAIIAN BANK
                                First Hawaiian Bank President John Bellinger, seated, hired Walter Dods. The two launched the “bank that says yes” campaign in 1969. It’s one of the longest­-running advertising campaigns in the country.
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COURTESY FIRST HAWAIIAN BANK

First Hawaiian Bank President John Bellinger, seated, hired Walter Dods. The two launched the “bank that says yes” campaign in 1969. It’s one of the longest­-running advertising campaigns in the country.