comscore Rearview Mirror: Here’s the story behind the ‘bank that says yes’ | Honolulu Star-Advertiser
Hawaii News | Rearview Mirror

Rearview Mirror: Here’s the story behind the ‘bank that says yes’

  • COURTESY FIRST HAWAIIAN BANK
                                First Hawaiian Bank President John Bellinger, seated, hired Walter Dods. The two launched the “bank that says yes” campaign in 1969. It’s one of the longest­-running advertising campaigns in the country.

    COURTESY FIRST HAWAIIAN BANK

    First Hawaiian Bank President John Bellinger, seated, hired Walter Dods. The two launched the “bank that says yes” campaign in 1969. It’s one of the longest­-running advertising campaigns in the country.

The longest-running advertising campaign in Hawaii passes the 55-year mark this year. Read more

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