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In lieu of spending money to hire a PR firm to sell the Honolulu rail, why not have a few weekends when the public can ride Skyline for free or at a reduced rate to experience the benefit. Let Skyline sell itself. Have personnel take comments or hand out a questionnaire for riders to fill out, and open it on Saturday and Sunday from 9 a.m. to 7 p.m. to obtain free PR.
Mackenzie Carvalho
Salt Lake
EXPRESS YOURSELF
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