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Fliers’ complaints rise as service improves

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STAR-ADVERTISER / 2009

Hawaiian Airlines dropped two spots from second place in 2014 to fourth place. Overall, U.S. flights have improved the quality of service, but consumers are complaining more.

DALLAS >> More U.S. flights are arriving on time and airlines are losing fewer bags, yet more consumers are complaining about air travel.

Traveler complaints jumped 34 percent last year, to the highest level since 2000. The top frustration is problem flights including cancellations and delays, which is unchanged in 16 years.

“Everything is getting better, but they are still unhappy about the same things,” says Dean Headley, a marketing professor at Wichita State University in Kansas and co-author of an annual report on airline quality. He thinks passengers resent the growth in extra fees for things like checked baggage and changing or canceling a reservation, and that makes them quicker to complain when something goes wrong with their trip.

The annual report by Headley and Brent Bowen, dean of the aviation school at Embry-Riddle Aeronautical University in Florida, was released Monday. The researchers use publicly available information from the U.S. Department of Transportation to rate the airlines for on-time performance, baggage handling, bumping passengers because of oversold flights, and complaints filed with the government.

AIRLINE QUALITY

An aviation dean and a marketing professor ranked the largest 13 U.S. airlines after analyzing 2015 U.S. Department of Transportation figures for on-time flights, lost baggage, bumping passengers off flights, and complaint rates:

1. Virgin America (ranked 1 in 2014)

2. JetBlue (4)

3. Delta (3)

4. Hawaiian (2)

5. Alaska (5)

6. Southwest (6)

7. SkyWest (10)

8. United (9)

9. ExpressJet (11)

10. American (7)

11. Frontier (8)

12. Envoy Air (12)

13. Spirit (n/a)

Source: “Airline Quality Report,” by Dean Headley, a marketing professor at Wichita State University, and Brent Bowen, dean of the aviation school at Embry-Riddle Aeronautical University

Headley and Bowen named Virgin America the winner, followed by JetBlue Airways and Delta Air Lines. The honor for Virgin came the same day that the boutique carrier announced it was being sold to Alaska Airlines.

Hawaiian Airlines, which ranked second in 2014, dropped to fourth place.

The report ranked Spirit Airlines last, just ahead of Envoy, Frontier and American Airlines.

Among the other findings in this year’s report:

>> On time: The percentage of flights that arrived on time rose to 79.9 percent last year from 76.2 percent in 2014.

>> Lost bags: The rate of bags being lost, stolen or delayed bags dropped 10 percent in 2015.

>> Getting bumped: Fewer passengers were bumped off oversold flights; the rate dropped by 17 percent last year. That doesn’t count people who voluntarily gave up their seats for money or a travel voucher.

>> More complaints: Airline customers filed more than 15,000 complaints with the Transportation Department last year, up from about 11,000 in 2014. Spirit Airlines and Frontier Airlines, budget carriers that charge lots of fees and had poor on-time records, had the worst complaint rates.

It was the fifth increase in complaints in six years. Still, more than 670 million people flew on U.S. carriers last year, so only a tiny slice bothered to complain to the government. Many more gripe directly to the airline. Frontier CEO Barry Biffle has said that his airline gets about 30 complaints for every one filed with the Transportation Department, and that it used to be a 90-to-1 ratio.

Complaints to the government topped 20,000 in 2000 but dropped sharply after the terror attacks of September 2001, which resulted in fewer people flying. Complaints didn’t start rising again until 2004.

5 responses to “Fliers’ complaints rise as service improves”

  1. Mike174 says:

    “Everything is getting better.” Ha! That is propaganda. Not near truth. Seats are smaller, closer together. Less service reps to help, charges for baggage is bs, food is as bad as micky d’s. No, Air travel is getting worse.But it’s ok as long as CEO is making the big bucks.

    • berrygood says:

      Can’t have it both ways. People beg for the cheapest fares but complain that the service is terrible. When air travel becomes nothing more special than taking the bus, it is what it is. I remember when the airfares were higher and the planes where half empty. They served food and the flight was enjoyable. Now they pack em in like sardines and it’s so cheap that other cities are sending us their homeless with one way tickets. Food and baggage were included in the price of a ticket. Now it’s ala cart so folks drag their huge suitcases on the plane with them. The consumer has dictated the way air travel is headed. Cheap fares and bad attitudes. From the airlines to the traveler, we all created this monster

  2. iwanaknow says:

    My friend complained that airfares from Utah to Hawaii R/T this summer are $1,110 and up (you can go now R/T for $600)……all I could say was “duh, it’s high season you dummy, it’s the time for the airlines to rake in the dough……..now is the time to buy stock in the Airlines and claw some of your money back?”

  3. rainbow says:

    I’m pretty sure Hawaiian Airlines will fall further on the list. Very poor service…unhelpful ticket agents with attitudes, pathetic food, indian call centers making mistakes on tickets, etc… Do yourself a favor and fly Alaska, Virgin, or most Asian carriers. You get what you pay for…

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