More than 40 years ago, Jules Kozuki opened Vim N’ Vigor on Kapahulu Avenue and served up smoothies, salads, sandwiches and baked in-house stone-ground breads. The same recipes, including Kozuki’s famous homemade salad dressing, is still on the deli menu at the family-owned business’ location in Ala Moana Center.
Kozuki has since retired from the business and his daughter, Sherrie Rodi, has taken over the helm as company president, with sister Fudge Kozuki, as general manager.
“There are a lot of things that my father formulated that we still do today,” Rodi explained. “Back in the ’70s, my father developed a mile-high sandwich with all these vegetables. And we still make our sandwiches and smoothies the same way as back in the ’70s and ’80s.”
Vim N’ Vigor also carries supplements, and natural beauty and cleaning products. Popular supplements include those that promote anti-aging and help keep one’s brain sharp. Rodi noted that the maca root is an admired product, offering assistance with one’s energy, hormonal balancing and vitality.
“With supplement and health in general, many people want to be healthy but they don’t know where to start,” Rodi said. “We’re the starting block to get people started on that journey.”
Another aspect of her father’s business that continues is a radio show on 1080 AM. Catch Rodi Monday to Friday at 10 a.m. as she interviews guests who are experts in the health industry.
For more information about Vim N’ Vigor, visit www.vimnvigor.com or call 955-3600. The business is open from 9 a.m. to 9 p.m. Monday to Saturday, and 10 a.m. to 7 p.m. Sunday.