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Island Air unveils new logo

By Star-Advertiser staff

LAST UPDATED: 05:18 a.m. HST, Jan 15, 2014

Regional carrier Island Air has introduced a new logo featuring the native 'i'iwi bird that will be phased in over the next several months, and also be reflected in Island Air's digital and print communications, collateral, vehicles, and on the airline's 64-seat ATR-72 aircraft.

 "The new logo is part of our company's restructuring to align ourselves with an improved and enhanced level of service," Island Air CEO Paul Casey said Tuesday in a statement. "It symbolizes a revitalized company with deep roots in Hawaii and a strong commitment to the community and our customers."

Signage with the new logo already has been installed at airport ticket counters in Honolulu, Lihue, Kahului, Lanai and Molokai. The new logo was designed by Wall-to-Wall Studios in Honolulu.

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Bully wrote:
New logo for the worst airline in Hawaii.
on January 14,2014 | 11:33AM
gobows wrote:
only one way to go from there.............
on January 14,2014 | 11:43AM
Usagi336 wrote:
The 'i'iwi and the Islandair planes have one thing in common. Even though you might hope to see one, you might have to wait for hours before you do. And sometimes they just might not show up at all.
on January 14,2014 | 12:08PM
samidunn wrote:
They have to try something!
on January 14,2014 | 08:35PM
awahana wrote:
Looks like a fish to me.
on January 15,2014 | 05:31AM
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