Honolulu Star-Advertiser

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EditorialOur View

Keep cameras rolling for Hawaii film industry

Tomorrow night’s Sunset on the Beach screening of the new "Hawaii Five-0" at Queen’s Surf Beach has been preceded by extensive marketing that is the premium of a significant boost of the islands’ film industry. The gloom expressed by many film industry executives and artists a year ago has been drowned out by the popular 1968-80 crime show’s theme song. The revival could not have come at a better time.

Much if not most of the new activity, including "Five-0," was in the works as state layoffs resulted in elimination of the state’s film office, its duties transferred to other offices in the depleted state Department of Business, Economic Development and Tourism.

The next governor should review the consequences of that change while also examining the amount of studio space available to satisfy the needs of the burgeoning film and television industry.

As much as $347 million is expected to set the record this year in production spending in the islands, half again more than the previous high of $229 million in 2007. The state expects collateral spending into Hawaii’s economy to bring the total to $539 million.

And that doesn’t include the tourism resulting from Hawaii’s image seen on TV sets and movie theater screens.

Hawaiian Airlines passengers are now being treated to the "Hawaii Five-0" pilot, which will be broadcast nationally on Sept. 20. It’s the most-hyped new series on CBS. The campaign has included spots in theaters, CBS Radio stations and newspaper and magazine ads, on aerial banners, billboards (where allowed) and taxi cab roofs and in train stations.

In the wake of ABC’s recently departed "Lost," eight feature film productions have been adorning the state already this year, including the Bethany Hamilton biopic "Soul Surfer" with Carrie Underwood, Clint Eastwood’s production "Hereafter," "The Descendants" with George Clooney, and "Pirates of the Caribbean: On Stranger Tides," produced by Jerry Bruckheimer and starring Johnny Depp.

"Hawaii has a hard-working pool of behind-the-scenes talent forged by years of experience," Bruckheimer told the Star-Advertiser’s Mike Gordon, "so it made sense for us to utilize as many local crew as possible."

That is not enough. Walea Constantinau, commissioner for the Honolulu Film Office, says film producers must be alert to large, vacant store buildings that may be used as sound stages.

For example, doors of the former CompUSA building on Ala Moana were opened to set up shop for "The Descendants," leaving "Five-0" to make use of the old Honolulu Advertiser building and a nearby warehouse.

Constantinau likens the state’s film readiness to a delivery company with a single vehicle.

Hawaii can give a loud bravo to this year’s film and TV activity, but it would be a mistake to sit on those laurels. The islands will continue to face competition from other locations for center stage and cannot be complacent when the call comes for "Action!"

 

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