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State hotel room rates up 13 percent in February

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CINDY ELLEN RUSSELL / CRUSSELL@STARADVERTISER.COM
Revenue per room in Hawaii climbed 16.4 percent to $199.70 in February

Hawaii’s hotel industry set records for room rates in February as more tourists traveled to the islands from around the world, according to a monthly study issued by a private consulting company.

The average rate hotels charged for their rooms surged 13 percent to $233.30 in February, according to the study by Smith Travel Research and Hospitality Advisors. That’s the highest average daily rate ever recorded for the month of February.

Average daily room rates on Oahu hit a record high of $209.18. On Hawaii island, they jumped nearly 20 percent for a February record of $175.54.

The gains come as more travelers visit to the islands from the western U.S., Japan and other places, Hospitality Advisors LLC noted in a news release.

"Hawaii’s hotel industry had a remarkable February and is well on its way to set a new first-quarter record in hotel revenue," the consulting company’s CEO, Joseph Toy, said in a news release.

Toy said strong results on Kauai and the Big Island are noteworthy as these islands were lagging for much of last year.

In Waikiki, 91 percent of hotel rooms were occupied during February, the highest rate in the state.

But other islands showed gains. On Kauai, occupancy climbed more than 7 percentage points to 82.4 percent as airlines added more direct flight seats to Lihue from Oakland, San Jose and Seattle.

As for Hawaii island, occupancy gained 6.4 percentage points to 78 percent.

Smith Travel and Hospitality Advisors surveys hotels across the state each month to compile data for its monthly report. For February, the study included 159 properties, accounting for 48,201 rooms. That’s about 85 percent of all Hawaii lodging properties with 20 or more rooms.

The study excludes bed and breakfasts, youth hostels, single-family vacation rentals and other lodgings that have fewer than 20 rooms.

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