Go! may have disappeared, but its ghost still haunts Mokulele Airlines.
The chief executive officer of the surviving interisland carrier said confusion and mistaken identity have resulted in 10 percent of Mokulele’s daily passengers not showing up for flights because they thought the airline ceased interisland operations.
"We’re having a significant number of no-shows because people believe we went out of business," Mokulele CEO Ron Hansen said Friday. "We’re still here. We’re going to be here. It will be good when the ghost of go! goes away."
Hansen said about 100 of Mokulele’s 1,000 daily passengers have been no-shows since go! shut down on Monday.
"It’s not a big number, but when you look at percentages, it is a big number," Hansen said. "We’re carrying a very small percentage of the market (about 3 percent) that travel interisland, but for us the no-shows are significant."
Hansen said passengers likely are confused because go! was called go!Mokulele between 2009 and 2012, and the two airlines were still connected until Monday under a code-share agreement, which allowed go! and Mokulele to sell seats on each other’s flights.
Some passengers booked Mokulele flights on go!’s website.
"Go! is supposed to contact those passengers who had reservations," Hansen said. "If passengers booked on go!’s website, through a travel agent or other means, we don’t have a contact for them, just reserved seats. All we know is they’re booked on our flight but didn’t show. We won’t charge them a change fee if there’s a seat available when they fly."
Hansen said one of Mokulele’s pilots was wearing his uniform the other day when he stopped off in a Maui restaurant to get a bite to eat.
"The waiter said she was sorry he had lost his job," Hansen said. "And the pilot told her that Mokulele didn’t shut down, it was go!"
Go! and Mokulele became intertwined in October 2009 when Mokulele’s majority investor, Republic Airways, agreed to combine operations in a joint venture with go! owner Mesa Air Group. The new entity was renamed go!Mokulele and Mesa retained ownership of 75 percent of the company.
In November 2011, Mesa sold Mokulele and its four nine-seat Cessna Caravans to Scottsdale, Ariz.-based Transpac Aviation, which kept the Mokulele name. But even though Mokulele and go! then became separate companies, it took go! about a year after the sale before Mesa phased out the go!Mokulele name and reverted to simply go!
Kona-based Mokulele, which started in 1998 and now has nine Caravans in its fleet, operates 120 flights a day and flies to eight cities — Honolulu; Hoolehua, Molokai; Lanai City; Kahului, Kapalua and Hana on Maui; and Waimea and Kona on Hawaii island.
"We just want to assure people that Mokulele is doing great and intends to be here at least another 16 years," Hansen said.