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State looks to surfing to attract tourists

  • DENNIS ODA / DODA@STARADVERTISER.COM

    “Hawaii is one of the only markets in the world where the World Surf League stages top-level Championship Tour events but has so far not achieved success in their efforts to partner with the local tourism bureau.”

    Jodi Wilmott

    General manager for World Surf League, Hawaii/Tahiti, shown testing equipment Friday on the North Shore for the Vans Triple Crown of Surfing event

  • DENNIS ODA / SEPT. 27

    George Downing, left, his daughter Kaiulu Downing, Lehua Keaulana and her father, Buffalo Keaulana, share a hug at the 2016 Tourism Legacy Awards Luncheon where the surf legends were honored by the Hawaii Tourism Authority.

The Hawaii Tourism Authority is trying to cash in on the gold since surfing has been elevated to an Olympic sport for the 2020 games in Tokyo. Read more

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