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ASSOCIATED PRESS / 2013
Facebook is launching a video communication device it is calling “Aloha,” for now, which will be capable of recognizing people. A Facebook employee walks past a sign at the company’s headquarters in Menlo Park, Calif.
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Facebook Inc. is working to launch a video communication device its staff is internally calling “Aloha.”
The company is developing the device, which is on track for release in May, according to Business Insider.
The device’s name and other details about Aloha might change before its release.
The use of “aloha” for commercial purposes has been met with disapproval from some Native Hawaiians who say it is a disrespectful misappropriation of culture and simplifies a word that’s rich with meaning. In the Hawaiian language, “aloha” is not just a greeting or a word to express love. It has other meanings, including compassion, mercy and grace.
The use of “Aloha” as the title of the 2015 Cameron Crowe film starring Bradley Cooper, Rachel McAdams and Emma Stone was criticized by Native Hawaiian activists, as some said the film bastardized the sacred word to make money.
Business Insider reports the device, with a large touch screen, speakers and camera for making video calls, is intended to compete directly with the $229 Amazon Echo Show, which was released in June. A price hasn’t been decided for Aloha. However, Facebook has looked at selling the device for as much as $499.
Aloha will be capable of recognizing people when they are in view and is targeted for home use. It will require a Facebook or Messenger account to work.
Business Insider said Aloha will be sold in stores and online.
