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HTA selects new China and Taiwan marketing firms

The Hawaii Tourism Authority (HTA), the state’s tourism agency, today announced that it will replace its long-time Asia marketer with two other companies that will market China and Taiwan separately. 

HTA has selected Travel Link Marketing (TLM) and JWI Marketing (JWI) to provide destination representation services in China and Taiwan. The companies, which have well-established travel networks, will replace HTA’s current China and Taiwan contractor, Aviareps Marketing Garden, on Jan. 1. Aviareps, which has represented Hawaii in Asia since 2004, will continue to manage HTA’s Korea marketing contract. 

“We are excited to partner with TLM and JWI,” said Mike McCartney, president and CEO of the HTA. “Both Mainland China and Taiwan have become important markets for Hawaii’s tourism economy with tremendous growth potential. With the commitment and expertise of these two companies, we’re confident they will be able to further cultivate these emerging markets for Hawaii.”

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