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Asiana says TV station damaged its reputation

By Associated Press

LAST UPDATED: 11:03 a.m. HST, Jul 14, 2013

SEOUL, South Korea >> Asiana Airlines said its reputation was damaged by a report on a San Francisco TV station that used bogus and racially offensive names for four pilots on its plane that crashed earlier this month and is considering legal action.

An anchor for KTVU-TV read the names on the air Friday and then apologized after a break. The report was accompanied by a graphic with the phony names listed alongside a photo of the burned out plane. Video of the report has spread widely across the Internet since it was broadcast.

The National Transportation Safety Board has also apologized, saying a summer intern erroneously confirmed the names of the flight crew.

An Asiana statement said it's mulling legal measures against both KTVU-TV and the NTSB because the report "badly damaged" the reputation of the airline and its pilots.

It didn't say what legal measures it was considering.

Neither the station nor the NTSB commented on where the names originated.

The four pilots, who underwent questioning by a U.S. and South Korean joint investigation team while in the U.S., returned to South Korea on Saturday. South Korean officials plan to conduct separate interviews with them, South Korea's Ministry of Land, Infrastructure and Transport said Sunday.

Asiana Airlines Flight 214 crashed at San Francisco International Airport on July 6, killing three and injuring dozens.

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Konawayne wrote:
All foreign pilots that crash a plane in the USA, should have a drug test in the USA.
on July 14,2013 | 03:23AM
Poidogs wrote:
All senior citizens should have LifeAlert. What's your point?
on July 14,2013 | 09:46AM
CriticalReader wrote:
Hey, remember the GO Airlines pilots that fell asleep at the wheel (literally), and passed Maui? Or, the pilot that put the AA plane into the water off Laguardia? What about the pilots that killed those two families recently somewhere on the mainland? etc., etc., etc. Here is the better statement in my view: ALl pilots FLYING IN US AIR SPACE SHOULD HAVE A DRUG TEST.
on July 14,2013 | 12:23PM
kanaka wrote:
Asiana says incompetent pilots damaged their reputation There, fixed it
on July 14,2013 | 04:34AM
RichardCory wrote:
Seriously, this is just a ridiculous attempt at blame-shifting to an irrelevant issue. Nobody would blame the airline for this stupid joke. It's obviously the news station's fault. The airline is just trying to play the victim here, and that to me is more damaging to their reputation than anything else so far.
on July 14,2013 | 05:31AM
awahana wrote:
This kinda thing just makes their country and the attitude of their citizens even more noticeable than the reputation they have that precedes it. If you screw up, you need to come clean, not try to make excuses, and spin your erroneous ways. I see this all too often in their culture. I have friends from this country who complain about Japan and the US constantly, repeating all the news about the clashes these asian countries have (which doesn't even involve us in Hawaii) and yet when they have something like this happen, they say that 'there was a flash of light, the aircraft didn't respond in time, the cabin attendant was a hero,' yadda, yadda...never once do they say anything about the pilots. you get tired of the whining, and the national pride, after awhile...
on July 14,2013 | 04:46AM
st1d wrote:
right . . . just ignore the asiana aircraft carcass sprawled across the sfo runway folks . . . it's the name calling and teasing of its pilots that caused the decline in asiana stock prices and stellar reputation.

four pilots, and none of them noticed the reduced air speed at a most critical time for flying.

pilots only have three major concerns: get it in the air, keep it in the air, and, finally, get it back on the ground, preferably, safely on the tarmac.

unfortunately, the pilots cultural roots may have played a major role in this crash, and america's penchant for dark humor had nothing to do with asiana causing the deaths of their passengers.

perhaps boeing should sue asiana for defamation of boeing's reputation.

on July 14,2013 | 05:30AM
akuman808 wrote:
3 innocent lives lost, countless spinal injuries and this airline is upset about its already tarnished reputation.
on July 14,2013 | 07:16AM
livinginhawaii wrote:
Sorry Asiana but your reputation became damages the second YOUR plane crashed. You need to assume responsibility and stop the spin in order to distract the public. The ignorant "talking head" blond reporter and station manager should be fired for reporting garbage only but not sued for your mistakes.
on July 14,2013 | 09:02AM
primowarrior wrote:
Asiana probably needs to offset the financial impact of this crash, and maybe sees an opportunity to do so by filing a frivolous lawsuit over this. If they do, I think it will do more to damage their reputation than some idiotic prank.
on July 14,2013 | 09:38AM
jussayin wrote:
Yup, everyone's a victim. No one, or hardly anyone, takes responsibility anymore. It's probably because of all the lawsuits.
on July 14,2013 | 10:18AM
Keith_Rollman wrote:
I'd saying crashing their plane and killing their passengers probably had more effect on their reputation.
on July 14,2013 | 11:01AM
CriticalReader wrote:
The station should have be taken off the air for a while by the FCC for abject stupidity. But, it's kinda hard for ANY entity to further harm the reputation of Asiana at this point. Interesting how this all plays out, however. I remember a few years ago when a pilot of a US carrier put a plane into the drink coming out of New York. That guy was immediately hailed as a hero. Before any investigations. He was white.
on July 14,2013 | 12:19PM
monkseal2 wrote:
Sully was white yeah, you can't compare that to this Asiana event. Sully's plane had a bird strike which was not their fault. Asiana pilots just could not land the plane their aircraft correctly; no birds, no lightning, no gust of winds, clear visibility. See the diff? Race has nothing to do with this, only competency of the pilots.
on July 14,2013 | 02:33PM
poipoo wrote:
Race of the pilots had nothing at all to do with this, and there is zero similarity between these two crashes other than neither landing was normal.
on July 14,2013 | 09:00PM
seaborn wrote:
Asiana, the television station didn't ruin your reputation, your two lousy pilots ruined your reputation. Get a clue.
on July 14,2013 | 02:54PM
tiki886 wrote:

Here are the names of the pilots as reported by KTVU in the Bay area.

on July 14,2013 | 05:47PM
babyb_19 wrote:
Don't anyone proof read their stuffs prior to broadcast....As funny as it was (I got a really good laugh)....the editor of that news program messed up big time...
on July 14,2013 | 08:36PM
Benibiker wrote:
Their reputation was damaged when their "skilled" pilots crashed a perfectly good aircraft.
on July 14,2013 | 09:13PM
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