Ala Moana Center’s Shop A Le’a event returns Monday with a week of deals, more than 100 in-store events, giveaways and a trio of fashion shows, including the world debut of the South by Andy South collection and the debut of Lovelessizm’s women’s collection.

The event is also a homecoming for fashion director Lynne Hanzawa O’Neill, whose New York-based Hula Inc. produces fashion shows for clients such as Tommy Hilfiger, Vivienne Tam, Perry Ellis, Nicole Miller, BCBG Max Azria and Rock & Republic. She was the inspiration for Lynne Camryn, a character portrayed by Margaret Cho in an episode of "Sex and the City," and was also a consultant for the television show and "Sex and the City: The Movie."

O’Neill will be a guest at the "Catwalk 101" event at 6 p.m. Wednesday on Centerstage, during which she will instruct five aspiring models in the do’s and don’ts of strutting the runway. She will also be a special guest prior to the Spring Trends fashion show at 6 p.m. on Centerstage. The show will highlight spring’s international fashion trends and O’Neill will speak about her "Rules of the Runway" behind-the-scenes experiences and take questions from the audience.

A complete guide to the events and deals is available at www.AlaMoana­Center.com. Event guides will also be available throughout the center beginning Monday, and following @AlaMoanaCenter on Twitter.com will give you access to up-to-the-minute deals and reminders about any special offers.

Centerstage

»» Tuesday: "Lovelessizm" fashion show featuring multipurpose men’s and women’s designs by Richie Miao, 7 p.m.

»» Wednesday: "Catwalk 101" with Lynne Hanzawa O’Neill, 6 p.m.

»» Next Thursday: World debut of "Project Runway" finalist Andy South’s South collection, 7 p.m.

»» March 26: Valerie Joseph searches for a new "It" girl during a "Stylicious" walk-off, with winner to be determined by audience support. Meet the contestants at the Valerie Joseph store from 3 to 4 p.m. Learn the "Rules of the Runway" with O’Neill at 6 p.m., followed by the Spring Trends runway show at 6:30 and 7:30 p.m.

In-store highlights

»» March 25: Louis Vuitton offers demonstrations of leather working and handle construction on its luxury handbags, all day. From 11 a.m. to 3 p.m., Tapestries by Hauoli hosts a Citron trunk show and sale, as well as Cora Yee’s island jewelry collection. Enter to win one of Yee’s necklaces. The Hauoli event repeats March 26.

»» March 26: At Martin & MacArthur, sample Malie’s made-in-Kauai Anti-Aging Firming Elasticity Cream all day. Take the Macy’s Fashion Challenge at 2 p.m. to win a $100 Macy’s gift card, while stylist Crystal Pancipanci helps you to put together a winning look. A LeSportsac and Joyrich Los Angeles collaboration launch takes place 4 to 6 p.m. Enter to win a Joyrich bag. At Neiman Marcus, view the Spring 2011 Manolo Blahnik shoe collection and celebrate Big Night Out from 11 a.m. to 4 p.m., with informal storewide modeling of spring dress, prom and gown styles, and a Jil Sander trunk show.

»» March 27: View Fendi’s new spring/summer Silvana runway handbag collection.

Gift and giveaway

The center is offering a grand prize of a Los Angeles getaway for two, including a $500 shopping spree with an American Express gift card and two spa treatments at Bliss Spa. Enter the drawing at the Customer Service Center.

Those who show receipts dated between Monday and March 27, totaling $250 or more, will receive an eco-chic RuMe bag. Must be 13 or older, and receipts exclude gift card purchases.

Do some good

Participating merchants will be collecting donations of unworn or gently used apparel, shoes and accessories, as well as gift cards, to benefit the YWCA of Oahu’s Dress for Success program to help those in need. Donations will be accepted at Dooney & Bourke, Jeans Warehouse, Maui Divers, Max & Co., Sephora, Tapestries by Hauoli, Pacific Place Tea Garden, Trade Secret, White House/Black Market and AMC’s Customer Service Center.