comscore Naming-rights deal for Aloha Stadium field | Honolulu Star-Advertiser

Naming-rights deal for Aloha Stadium field


The Aloha Stadium Authority is expected to announce a multimillion-dollar naming rights deal for the field later this month.

The stadium name would be unchanged, but, as an example, it would be referred to along the lines of L & L Drive-Inn Field at Aloha Stadium.

Aloha Sports Properties, the stadium’s marketing agent, has reached agreement with a local firm, the authority has been told.

Garrick Dorn of CBS Collegiate Sports Properties, Aloha Sports’ parent firm, said “the timetable is for a launch late (this month).” He said, “a major rollout” is planned for the announcement, which could coincide with the unveiling of the new artificial turf field that is being installed.

Dorn declined to reveal details of the pending naming agreement, which would be the first in the stadium’s 37-year history, except to say that such deals typically run from five to 10 years,” Dorn said. “It is safe to say it involves a significant investment.”

The stadium has sought a naming deal since last year and specified that it must be a local company. But Dorn said “the timing was right this year and we’re very excited about it.”

Dorn told the stadium authority at Thursday’s meeting that 30 clients will be part of the Aloha Stadium signage this year. The stadium has received an average of $142,500 in rights fees from Aloha Sports Properties through the first two years of a 10-year agreement.

Officials said figures do not include more than $800,000 in investments by the firm in the AlohaVision scoreboard/message board and other enhancements.

Two weeks after Gov. Neil Abercrombie asked authority members to resign their positions, authority chairman Kevin Chong Kee said he was unaware of any of the nine members of the group who plan to accommodate the governor’s request.

Vice chair Kenneth Marcus told the group he has written the governor and, “asked for an explanation as to what it was he sought to achieve that he felt this board stood in the path of achieving.”

Marcus said he is awaiting a response.

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