comscore Island Air upgrades fleet, launches new brand | Honolulu Star-Advertiser
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Island Air upgrades fleet, launches new brand

    An artists rendition of the new Island Air ATR42 and ATR72 aircraft.

Island Air said today it will begin upgrading its fleet next month with the arrival of new 68-seat and 48-seat ATR aircraft, and that the new jet-props will coincide with a rebranding  that will include a new paint scheme on the aircraft, a new logo and an enhanced website.

Island Air?s announcement comes just two days after the state?s largest carrier, Hawaiian Airlines, announced it would establish a turboprop subsidiary to fly to smaller airports like Kapalua, West Maui; Molokai and Lanai. That would be in direct competition with Island Air.

The changes and additions to Island Air?s brand from French-Italian turboprop maker ATR will take place incrementally with the complete rebranding targeted for completion in the fall.

Island Air is replacing the three 37-seat Bombardier de Havilland Dash-8 aircraft currently in its fleet, as well as the 33-seat Saab 340B plane that Island Air is leasing this year.

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