MENLO PARK, Calif. » Facebook CEO Mark Zuckerberg has unveiled a new look for the social network’s News Feed, the place where its 1 billion users congregate to see what’s happening with their friends, family and favorite businesses.

The makeover will carve out more space to show the billions of photos and videos that are being posted on Facebook each month. The redesign, which began rolling out today, also ushers in more ways for users to control the types of posts that appear in their feeds.

Zuckerberg says he wants the News Feed to become more like a digital newspaper filled with compelling information tailored for each user.

The changes are Facebook’s attempt to learn more about its users and keep people coming back so the company can sell more advertising.