The AAA Five-Diamond rated Halekulani hotel in Waikiki is marking its 30th anniversary this year, according to a nationally distributed announcement.

The luxe hotel will mark the milestone in several ways including a private label, signature wine called “Celebrate,” available for a limited time only. The wine is served at La Mer and at Orchids and is sold at the gift shop for $150 a bottle.

Halekulani Corp. also has completed an overhaul of the hotel’s website creating a deeper browsing experience, and it plans digital and social initiatives through the coming year.

Rich photography on the new website’s homepage invites potential guests to: “Embrace” serenity, tranquility, and several other one-word branding statements about the property.

The original Halekulani, prior to its rebirth 30 years ago, was adjacent to lodgings where “Charlie Chan” detective series author Earl Derr Biggers stayed when he was inspired to write the crime-fighting books, basing the main character on actual Honolulu Police Department officer Chang Apana.