Honolulu Star-Advertiser

Tuesday, April 30, 2024 78° Today's Paper


Business

Developer eyes Pipeline for isles’ first UFC Gym

Andrew Gomes
1/2
Swipe or click to see more
AARON YOSHINO / SPECIAL TO THE STAR-ADVERTISER
The Pipeline Cafe, long a venue for music and comedy acts as well as serving as a sports bar, could transform into a martial arts training center headed by former UFC lightweight champion BJ Penn.
2/2
Swipe or click to see more
STAR-ADVERTISER PHOTO ILLUSTRATION
UFC lightweight champion BJ Penn.

Jiujitsu, Zumba and weightlifting could replace concerts, comedy and alcohol consumption at the recently closed Pipeline Cafe.

The former nightclub in Kakaako is being eyed as a potential location for a fitness club that would integrate elements of mixed martial arts and be affiliated with local fighter and UFC star BJ Penn.

If a deal with landowner Kamehameha Schools can be reached, the converted warehouse near Ward Centers would become Hawaii’s first UFC Gym — a fitness center concept marrying the traditional health club with mixed martial arts training.

UFC Gyms are a partnership between Las Vegas-based mixed martial arts fight organizer UFC and New Evolution Ventures, a California-based gym development firm led by the founder and former chief executive of 24 Hour Fitness, Mark Mastrov.

New Evolution has been involved with gym brands including Madonna’s Hard Candy Fitness, Steve Nash Fitness World, Crunch, YogaWorks and Planet Fitness.

Described as an ultimate fitness club, UFC Gyms feature typical weight machines, cardio equipment and group instruction in activities such as yoga and Pilates. But the gyms also teach wrestling, Muay Thai kickboxing and other disciplines of mixed martial arts, along with training aids such as punching bags, tractor tires and the caged ring known as the Octagon.

"This is not a fighter gym," Dana White, UFC president, says in a video on the UFC Gym website. "This is a gym for you, your family. It doesn’t matter what age or what you’re into. If you’re into doing weights and getting on the cardio equipment, that is available for you. But there’s so many more things."

The first club opened a little more than a year ago in Concord, Calif., followed by a second in Los Angeles. A third in Corona, Calif., is under development.

The UFC has been working for about two years on opening a UFC Gym affiliated with Penn in Hawaii, and one affiliated with Georges St-Pierre in that champion fighter’s native city, Montreal.

JD Penn, BJ Penn’s brother and manager, said the signature gym planned for Hawaii will exhibit a Penn flavor and be a place where people can see the fighter nicknamed "The Prodigy" train.

"We’re excited to be a part of this new venture," JD Penn said. "I think it’s going to be huge."

Adam Sedlack, senior vice president of UFC Gym, said he couldn’t comment on the prospects of individual sites for a gym in Hawaii. But he said the company has been looking all over Oahu for a viable location, including Kapolei, Waikele and Waikiki.

"We are aggressively looking at getting out there," he said, adding that UFC Gyms can range from 35,000 to 65,000 square feet.

Kamehameha Schools declined to comment about leasing the Pipeline Cafe space. The club closed Monday after more than a decade in business because its fire protection system was discovered to be insufficient and not feasible for owner Greg Azus to fix.

 

Comments are closed.