Launching a new network television program in the fall comes with a host of obstacles.

For example, the new series “Marvel’s Inhumans,” partly filmed in Hawaii, will hit the schedule at the same time the other networks are filling their lineups with new shows. Viewers who already have their viewing habits in place will be pulled in multiple directions to shows that they have never seen before. There will be the problem of so many options beyond the networks coming from cable channels or streaming services.

The only hope is to do something so big that it at least creates the potential of grabbing attention.

ABC is trying to get past a few of the hurdles with its latest production from the Marvel Comics universe by going large. The TV series isn’t scheduled to launch on ABC until Sept. 29, but the first two episodes are being combined for a feature film release in Imax starting and running for two weeks. (Locally, the film will screen at Dole Cannery from until Sunday.)

This is the first time Imax and a network have teamed for such a production. The footage that will be shown on the big screen isn’t just the TV version blown up; it was shot in the Imax format. The theatrical version has a running time of 75 minutes, while the first two episodes in the series are a combined 84 minutes. That means the TV version will feature extra footage, another lure to get viewers to the new fall show.

The series is based on the comic book characters introduced in 1965 in issue No. 45 of Marvel’s “Fantastic Four,” created by comic book legends Stan Lee and Jack Kirby. TV critics were given early access to the first episode, which sets up how the Inhumans are living a relatively ideal life on the moon. They have been monitoring events like those in the ABC series “Marvel’s Agents of S.H.I.E.L.D.” where those with mutant powers are being hunted.

Jeff Loeb, executive vice president of Marvel Television, stresses that while the events of “Inhumans” and “S.H.I.E.L.D.” exist in the same world, they are two very different shows. The Inhumans fled Earth centuries ago to escape persecution and now must return to the planet.

“We don’t want anyone to think that this is a show that doesn’t exist on its own. … And the Inhumans that are part of the ‘Agents of S.H.I.E.L.D.’ story are their own story,” Loeb says. “I think one of the things that we really want to focus on is this is really a story about two brothers, in almost a Shakespearean kind of way, and the woman who is actually caught in between them, who is the queen.”

The world of the Inhumans is ruled by Black Bolt (Anson Mount), a monarch who can wipe out armies with a single whisper, and his wife, Medusa (Serinda Swan), who can use her long red hair as a weapon. They end up on the run along with other members of the royal family after a military coup is launched by Black Bolt’s brother, Maximus (Iwan Rheon).

The group barely escapes to Hawaii, where they must deal with interacting with humans who are friendly and not so friendly around people with special powers.

Rheon describes the heart of “Marvel’s Inhumans” as what happens when two brothers have a very different approach to life.

“Black Bolt can’t speak, which makes it difficult to communicate,” Rheon says. “So he sort of holds everything in, whereas Maximus is very much about getting it out.”

ABC has ordered eight episodes of “Marvel’s Inhumans” that will run before the show gives up its time slot to the fifth season of “Marvel’s Agents of S.H.I.E.L.D.” The limited number of episodes means the series will need to grab an audience immediately, and the Imax debut is a big key to doing that.

Loeb looks at it as a great opportunity.

“By doing it as eight episodes, it’s a very quick, easy learn, and so and with the first two episodes being in one night, you are actually asking the audience to come in over seven different nights, and all of those questions will be answered,” Loeb says.