The next generation of travelers is busy making plans — so where will they be headed?
New research from the U.K.’s Holiday Place finds that the travel whims of this up-and-coming group of world wanderers don’t stray too far from the desires of previous generations, however, there is definitely a difference between what younger travelers and older travelers are looking for when they get to their desired destinations.
Similar to Millennials, Gen-Z grew up with smartphone in hand.
These travelers are fluent with Facebook, Instagram, Snapchat and more and when they travel, they look for connectivity, adventure and uninhabited spaces rather than all-inclusive poolside retreats previously popular with their older peers.
Italy took the top spot on the list for Generation Z in part because of its Instagram score, where there are 89,456,465 hashtags representing the country.
Italy also offers top adventure-related activities for off-the-beaten-path adventures.
Additionally, the country scored high for its eco-friendliness and social consciousness.
The U.S. was the second most popular spot for Generation Z travelers, ranking high in all categories, including budget, Instagrammability, social consciousness, eco-friendliness and adventure.
Japan, Spain and Canada rounded out the top five destinations for Gen-Z. All ranked high for budget-friendliness.
Of the three, Japan had the highest Instagram score. Canada was seen as the most adventurous and Spain offered the most off-the-beaten-path adventures.
Germany, Poland, Romania, Mexico and New Zealand were all in the top 10.