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Snuggie might have competition from a Wis. company

BROOKFIELD, Wis. >> Two Wisconsin couch potatoes hope to wedge their way onto the Snuggie’s sofa with an adult onesie.

Tyler Galganski and Dave Hibler are selling fleece, footless onesies with hoods called the “Forever Lazy” out of Hibler’s parents’ basement.

The 26-year-old Galganski and 25-year-old Hibler have released a long-form commercial that echoes the Snuggie ads, including cheering fans wearing the item as an alternative to a blanket.

Anne Flynn, who works for the company that produces the Snuggie, said there’s room on their couch but they are still five or 10 steps ahead of competitors.

Hibler and Galganski say they have sold more than 10,000 of the pajamas in about a year and a half. The Snuggie maker says it has sold more than 20 million over the last two years.


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