The Honolulu Airport is starting to broadcast a Hawaiian-language greeting to arriving visitors.

The airport this weekend began playing the 40-second welcome message, recorded in Hawaiian and English, every 30 minutes. The message can be heard throughout the airport over its public address system.

When translated, the message welcomes visitors and residents, asks them to travel safely and encourages them to enjoy their stay.

The airport also unveiled a Hawaiian-language video message created for in-flight programming. Copies of the video are being made available to all airlines servicing Hawaii.

Hawaii Tourism Association President Mike McCartney said the messages support the perpetuation of the Hawaiian language and its integration into the visitor experience.

He said hearing the Hawaiian language at the airport is a way to celebrate the islands’ host culture.