comscore FTC: 'Your Baby Can Read' ads deceptive | Honolulu Star-Advertiser
Top News

FTC: ‘Your Baby Can Read’ ads deceptive

  • ASSOCIATED PRESS
    This undated handout image provided by the Federal Trade Commission (FTC) shows an advertisement for the `Your Baby Can Read' program. The man behind the `Your Baby Can Read' program _ videos claiming to teach infants to read _ is in trouble with the FTC. The FTC has filed false and deceptive advertising charges against the creator, Robert Titzer, for promoting the program in ads and product packaging as a tool to teach infants as young as nine months to read. The `Your Baby Can Read' program used a combination of videos, flash cards and pop-up books and was advertised extensively on television, YouTube, Facebook and Twitter. (AP Photo/FTC)
[ AD HAS BEEN REMOVED FROM THIS STORY ]

WASHINGTON >> Many babies at 9 months old are just starting to stand up. Some take their first steps. But, reading? At 9 months? Really?

The Federal Trade Commission doesn’t think so.

The agency has filed a complaint against the man behind the “Your Baby Can Read” program, Robert Titzer. The FTC accuses him of false and deceptive advertising for promoting his program in ads and product packaging as a tool to teach infants as young as nine months to read.

The “Your Baby Can Read” program used a combination of videos, flash cards and pop-up books and was advertised extensively on television, YouTube, Facebook and Twitter.

The company Your Baby Can and its president and chief executive until March 2010, Hugh Penton Jr., also were named in the complaint. Both have agreed to settle the charges. The settlement imposes a $185 million judgment — equal to the company’s gross sales since 2008 — but most of it would be suspended due to the company’s failing financial condition.

The company, based in Carlsbad, Calif., announced earlier this year that it was going out of business. It cited the high cost of fighting complaints alleging that its ads were false.

Titzer, an educator with a doctorate in human performance from Indiana University, developed the program and appeared in many of the ads promoting the Your Baby Can Read videos and program. He was billed as a “recognized expert in infant learning.”

The FTC says he and the company did studies to back up the claims. But the agency says those studies were flawed.

Comments have been disabled for this story...

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature

Scroll Up