comscore Delta seeks stake in Virgin Atlantic | Honolulu Star-Advertiser

Delta seeks stake in Virgin Atlantic


MINNEAPOLIS » The skies between London and New York are full of business travelers, and Delta Air Lines wants more of them.

Delta is looking into buying a big stake in Virgin Atlantic, the second-biggest airline at London’s Heathrow airport. New York to London is one of the world’s most important travel routes, and Delta currently flies fewer flights to Heathrow than its main U.S. competitors, American and United.

On Monday, Singapore Airlines said it is in discussions with "interested parties" to sell its 49 percent stake in Virgin Atlantic. A person with knowledge of the talks said that Delta is in talks with Singapore Airlines about buying the Virgin Atlantic stake. The person requested anonymity because the talks are ongoing. The Singapore Airlines statement said the talks may or may not result in a deal.

Airlines live and die by their networks — spaghetti lines on a map, connecting cities across the globe. The more connections an airline can offer, the more useful for business travelers.

United already has a strong presence at Heathrow, where takeoff and landing rights are limited. American has a joint venture with British Airways, the single biggest airline at Heathrow with 39 percent of the passenger traffic, according to 2010 statistics from the airport. The joint venture means American and British Airways funnel passengers onto each others’ flights and share the money.

That has left Delta looking for a way to grow at Heathrow. Virgin Atlantic is second at Heathrow behind BA, with 5.4 percent of passengers.

The New York-London route is especially important for Delta because the biggest single destination from Heathrow is New York’s John F. Kennedy, where Delta has a hub. Delta is spending $1.2 billion to improve its facilities there, and another $160 million at nearby LaGuardia.

"Delta really wants to become the airline of New York, and you can’t be the airline of New York if you don’t have a big presence at Heathrow," said Ray Neidl, an airline analyst with the Maxim Group.

A Delta purchase of Virgin Atlantic would be its biggest deal since buying Northwest Airlines in 2008. That move, too, was aimed partially at giving Delta a bigger route network.

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