comscore E-commerce exec takes control of Reyn Spooner | Honolulu Star-Advertiser
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E-commerce exec takes control of Reyn Spooner

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A major investor in dot-com companies has bought a controlling stake in aloha shirt maker Reyn Spooner.

The acquisition, announced Monday, was made by Charlie Baxter through Aloha Brands LLC. A value of the investment was not disclosed.

Baxter is a part-time Kauai resident who once was CEO of eTranslate, a San Francisco firm that helps companies operate globally, and is now chairman of He also was an early investor in Japan’s largest e-commerce company, Rakuten Inc., where he is a board director.

Reyn’s operates seven retail stores in Hawaii and also sells its apparel in specialty retail and department stores outside the state as well as online.

The company had been majority owned by Los Angeles-based investment firm Wedbush Capital Partners since 2008.

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