Marriott is getting into the music business, so to speak. The chain said Thursday it is linking up with Universal Music Group in a partnership in which some of the music conglomerate’s top stars will perform at Marriott hotels, as well as other branding opportunities.
It’s the latest move as hotel chains join with music stars to lure guests with concerts and events with top acts for its rewards members.
Marriott is going one step further with what it calls a “first-of-its-kind” partnership with Universal, whose acts range from Kanye West, U2, Taylor Swift and Sam Smith, to hold concerts, offer music downloads, video series, concert tickets and other incentives. Marriott is also offering members special VIP opportunities without requiring them to cash in their points. The partnership kicks off next week as Jessie J performs at the St. Pancras Renaissance London Hotel.
TRAVELERS FACE MULTITUDE OF FEES
As a record 222 million people prepare to fly on U.S. airlines this summer, here’s a reminder about some of the fees fliers will face.
>> Checked bag. Most airlines now charge $25 each way for a checked suitcase.
>> Reservation changes. Airlines charge up to $200 to change a domestic ticket. International flights cost even more to alter.
>> Preferred seats. For short flights, it could cost as little as $9 extra to get a better seat. For long-distance international flights, it could be $300. Typically, passengers pay $25 to $50 more.
>> Wi-Fi. Up to $30 a flight. Large discounts are given for purchasing it in advance with Internet provider Gogo selling one-day passes for $16.
>> Other common needs. Discount airlines such as Spirit, Allegiant and Frontier charge for items and services most fliers assume are free, including water, carry-on bags and the printing of boarding passes at the airport. Read the fine print before booking.
Beth Harpaz, Associated Press