comscore WhatsApp to drop renewal fees for the messaging service | Honolulu Star-Advertiser
Business Breaking

WhatsApp to drop renewal fees for the messaging service

  • A screenshot from the WhatsApp homepage.

MENLO PARK, Calif. » WhatsApp, a popular mobile messaging service owned by Facebook, says it will drop its 99-cent subscription fee over the next several weeks.

The company said today that charging the fee after one free year hasn’t worked well.

It says that many users don’t have a credit or debit card and are afraid of losing the service when it’s time to renew.

WhatsApp says nearly a billion people around the world use the service.

Company officials say they don’t plan to introduce ads to offset the loss of fees. They say they will start testing tools this year to let customers communicate with banks and other businesses and organizations, but they aren’t providing details.

Facebook Inc. paid $22 billion to buy the messaging service in 2014.

Comments (0)

By participating in online discussions you acknowledge that you have agreed to the Terms of Service. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. Report comments if you believe they do not follow our guidelines.

Having trouble with comments? Learn more here.

Leave a Reply

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature

Scroll Up