comscore HTA wants a sports marketing agency to help bring in visitors | Honolulu Star-Advertiser
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HTA wants a sports marketing agency to help bring in visitors

  • JAMM AQUINO / JAN. 2016 Party pics of the official 2016 NFL Pro Bowl pre-game tailgate party on Sunday, January 31, 2016 at Richardson Field on Pearl Harbor.

The Hawaii Tourism Authority has announced the issuance of a request for proposal for a “sports marketing/events agency” to assist the HTA in attracting and maintaining events that attract visitors to the state.

“Sports presents opportunities to expand our marketing platform in fulfilling HTA’s mission to support tourism on behalf of Hawai‘i’s taxpayers,” said Leslie Dance, vice president of marketing and product development for the HTA, in a release today.

“We want to capitalize on sports events that support Hawai‘i’s brand image, and encourage people to come here from around the world to experience the islands before, during and after the event, especially first-time visitors,” Dance said.

Written proposals responding to the RFP are due to HTA by April 25, with the contractor to be selected by May 13, the HTA said. The one-year contract would begin June 1, 2016.

The state legislature is currently considering two bills aimed at comprehensive statewide coordination of sports marketing. One would create a sports and entertainment authority and the other a task force.

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  • Didn’t HTA say they didn’t want to fund UH Warriors trips? Now they want to promote certain sports in Hawaii. They need to specify what sports and where the money is coming from to pay for this.

  • I am so sick of another this or that. Hawaii by SA articles has 9 TIMES the level of bureaucracy than the average state. I’d really like an agency–volunteers—made up of stay at homers, retirees, college students chaired by ex Congressman Berg to cut the the waste and duplicity of our system. All our career politicians think of is tax and spend. How about cut and save??????

  • Hawaii State is essentially bankrupt and the Kabuki Theater Players in the Big Square Kabuki Theater need to come out of their alternative universe and start downsizing the government and paying off the state’s debt. The state owes over 6 billion in bonds and over 8 billion in pension and post employment liabilities. The net position (assets minus liabilities) for governmental activities is deeply submerged to the tune of -$7.4 billion and that is based on an outdated evaluation of the post employment benefits. Throw in the debt load from the city/county of Honolulu, UH, the convention center, state hospitals and all the other reporting government entities and last, but not least, the rail’s “not-on-time/not-on-budget” progress and you have nothing but debt to speak of. BTW, don’t expect to be bailed out by a senior senator from Hawaii in the near future; the juniors have their own issues with debt to the tune of $20 trillion and counting. Feel the Bern yet?

  • No need to use taxpayer funds for this, as we saw from the Eddie. They got millions of hits without the HTA’s fingers in the pot. Make government smaller, not bigger.

  • How will the results of this sports marketing department be assessed? Oh, HTA will be allowed to assess its own efforts, tabulating bogus “income” as is done for the Pro Bowl. Everything will be fine.

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