comscore Marriott closes purchase of Starwood properties | Honolulu Star-Advertiser
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Marriott closes purchase of Starwood properties

NEW YORK >> Several of the best-known names in travel are now united in one hotel company.

Marriott International closed Friday morning on its $13 billion acquisition of Starwood Hotels & Resorts Worldwide, bringing together its Marriott, Courtyard and Ritz-Carlton brands with Starwood’s Sheraton, Westin, W and St. Regis properties.

In total, 30 hotel brands now fall under the Marriott umbrella to create the largest hotel chain in the world with more than 5,700 properties and 1.1 million rooms in more than 110 countries. That’s more than 1 out of every 15 hotel rooms around the globe.

(In Hawaii, Marriott has 12 properties and Starwood has 11.)

Marriott now eclipses Hilton Worldwide’s 773,000 rooms and the 766,000 that are part of the Intercontinental Hotels Group family, according to STR, a firm that tracks hotel data.

“We’ve got an ability to offer just that much more choice. A choice in locations, a choice in the kind of hotel, a choice in the amount a customer needs to spend,” Marriott CEO Arne Sorenson told the Associated Press in an interview.

Starwood’s guest loyalty program — Starwood Preferred Guest — was also a “central, strategic rationale for the transaction,” Sorenson said. The program’s members are deeply loyal to it, have generally higher incomes and tend to spend many nights on the road.

Each Starwood point will be worth three Marriott Rewards points.

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