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Pantone honors Prince with new shade of purple

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ASSOCIATED PRESS

Prince performs in California in 1985. The Pantone Color Institute and the estate of the late music superstar Prince announced “Love Symbol #2” as a new shade of purple, named for his famous love symbol.

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COURTESY PANTONE COLOR INSTITUTE

The Pantone Color Institute and the estate of the late music superstar Prince announced “Love Symbol #2” as a new shade of purple, named for his famous love symbol. Prince used the symbol as his name from 1993 to 2000 in a dispute with his record label, Warner Bros. Records. He also made the color his signature after his ‘80s hit “Purple Rain.”

NEW YORK >> A shade of purple inspired by the late superstar Prince and his custom-made Yamaha piano was announced today by the icon’s estate.

The royal hue created by the Pantone Color Institute was dubbed “Love Symbol #2,” paying tribute to the graphic Prince began using as his name in 1993 in a testy battle with Warner Bros. Records over ownership of the master recordings of some of his biggest hits. He switched back to Prince in 2000 after his Warner Bros. contract expired.

Prince also used the symbol on the cover of a 1992 album before he took it as a name and it was his signature early on after release of his hit “Purple Rain.”

Prince died in April 2016 at age 57 of an opioid overdose, according to authorities.

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