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How Ginsburg’s death has reshaped the money race for Senate Democrats

                                Mourners attend a vigil to honoring the late Justice Ruth Bader Ginsburg, outside the Supreme Court in Washington on Saturday.
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Mourners attend a vigil to honoring the late Justice Ruth Bader Ginsburg, outside the Supreme Court in Washington on Saturday.

For much of 2020, Al Gross’ Senate campaign in Alaska has proceeded as something of an afterthought for most Democrats, a distant contest that was off the radar in terms of determining control of the U.S. Senate. After all, Gross is not even technically running as a Democrat, an affiliation that might doom him in a conservative state.

But in the hours after Justice Ruth Bader Ginsburg’s death Friday, Gross’ campaign as an independent saw an infusion of attention and cash that could reshape the race: Nearly $3 million has poured into his coffers — about as much total money as the campaign had in the bank at the end of July.

“Within 15 minutes of the sad news, you saw truly organic movement,” said David Keith, who is managing Gross’ bid to oust Sen. Dan Sullivan, a Republican.

From Alaska to Maine to North and South Carolina, Democratic strategists working on Senate campaigns described a spontaneous outpouring of donations the likes of which they had never seen, allowing Democrats the financial freedom to broaden the map of pickup opportunities, or press their financial advantage in top battlegrounds already saturated with advertising.

By Monday, Democratic contributors had given more than $160 million online through ActBlue, the leading site for processing digital donations. ActBlue broke one record after another — its biggest hour in 16 years, its busiest day, its busiest weekend — after Ginsburg’s death, with an estimated tens of millions of dollars going toward efforts to retake the Senate, where the acrimonious confirmation fight to replace Ginsburg will occur.

At least 13 Democratic candidates or senators raised more than $1.3 million each since Friday from a single fundraising effort, which included Gross, a former orthopedic surgeon. And in a closely contested race in North Carolina that could tip the balance in the chamber, Cal Cunningham, the Democrat challenging Sen. Thom Tillis, enjoyed a $6 million influx of cash. As impressive as Cunningham’s haul was, the Democratic candidates in Maine, Arizona, Kentucky and South Carolina are believed to have fared even better.

“Righteous anger is being translated into political action,” said Sen. Brian Schatz, D-Hawaii, who helped raise $122,000 in online donations for Cunningham over the weekend with Sen. Chris Murphy of Connecticut.

But for all of the cash and the passion being generated, there is no guarantee that a fierce Supreme Court fight just weeks before the election will help Democrats wrest control of the Senate from Mitch McConnell and the Republicans. The Democrats need to pick up four seats to guarantee a Senate majority, or three seats and the presidency, with the vice president serving as a tiebreaker.

Achieving that will require winning in states that President Donald Trump carried in 2016. A confirmation clash could harden an already polarized electorate and hamper Democrats’ efforts to win over the kind of ticket-splitting voters — barring a Democratic landslide — that they will most likely need.

So far, Republicans have not reported any commensurate surge in donations, though they expect that will change once Trump names his nominee later this week. With the lack of a specific person to attach to fundraising appeals, the president’s email solicitations employed gimmicky subject lines like “Supreme Court Choice Attached”; the campaign also began selling “Fill That Seat” T-shirts.

Only hours after Ginsburg’s death, McConnell, the majority leader, promised that the eventual pick would receive a floor vote. Democrats said the news that a vote would be held, despite the justice’s dying wish that she not be replaced “until a new president is installed,” served as an accelerant for donations — a “rocket ship of rage,” as one Senate campaign manager called it.

Some Republicans are sounding the alarm about the money flowing into Democrats’ Senate campaigns, saying it exacerbates a financial imbalance where Democratic challengers and super PACs were already outpacing them in key contests.

“It was a little advantage before,” said Scott Reed, a top strategist with the U.S. Chamber of Commerce, which is spending money on Senate races. “Now it’s a monster advantage.”

Democrats already had more television dollars reserved from September through Election Day in five of the top Senate battlegrounds seen as likeliest to determine control of the Senate — North Carolina, Iowa, Arizona, Montana and Maine — according to data from Advertising Analytics, an ad-tracking firm. Republicans have reserved more time than Democrats only in Colorado and Georgia among the top-tier races.

Several Democratic challengers expanded their television ad buys Monday, with Sara Gideon in Maine reserving another $600,000 in new cable ads. Gideon will begin running an ad Tuesday about confirming judges that links Sen. Susan Collins, the Republican incumbent, to McConnell and the national party.

The Gideon campaign declined to say how much money it had raised since Friday.

In South Carolina, Sen. Lindsey Graham’s Democratic opponent, Jaime Harrison, had a record-breaking week before Ginsburg died, raising $2 million in the two days after a Quinnipiac poll showed the race tied at 48%.

Graham, the Senate Judiciary Committee chairman, had previously said he would not advance an election-year Supreme Court nomination after Republicans blockaded President Barack Obama’s nominee in 2016 from receiving a hearing.

Democratic activists aimed much of their ire about Republicans’ hypocrisy at Graham. The Harrison campaign, too, declined to comment on what he had raised.

Which party’s voters will be more galvanized? That was a question strategists in both parties were reluctant to speculate about, as they waited for polling data from battleground states to trickle in over the next few days.

In Montana, for instance, Gov. Steve Bullock, the Democratic challenger, must win significantly more votes than his party’s presidential nominee, Joseph Biden, if he has any hope of unseating Sen. Steve Daines. Trump carried Montana by 20 percentage points four years ago.

While awed at the money Democrats were able to bring in, some conservatives questioned how effectively it could be spent coming so late — just six weeks before the election — when there was a finite amount of advertising time that could still be reserved on television and a diminishing rate of return.

“The number of truly persuadable swing voters is so small,” said Ralph Reed, a top strategist for the Christian right, which is organizing voters in states like North Carolina and Iowa where Republican senators face tough reelections. “Outspending on TV is largely firing a shotgun at the head of a pin,” he added. “Spraying a lot of expensive fire to a very small target.”

Schatz, the Hawaii senator, sharply disagreed.

“It is a myth that this money can’t be used, or that every race is already saturated,” he said. “There are lots of viable Democratic Senate candidates who lack the money to get their message out, whether it be direct mail, social media or the radio.”

If the past is any indication, a Supreme Court confirmation battle will spur Republican megadonors to open their wallets, as they did in 2018 for Brett Kavanaugh’s nomination fight. Some conservative groups said over the weekend that they had secured commitments from large donors to help confirm Trump’s eventual nominee.

The Judicial Crisis Network, which advocates more conservative judges, said it would spend at least $10 million on the court battle, the same amount it deployed in defending Kavanaugh in his confirmation fight. And on Sunday, the latest super PAC donations from the casino magnate Sheldon Adelson and his wife were disclosed, bringing his contributions to preserve Republicans’ majority in the Senate to $50 million.

“We’re flying a little blind as to what is happening on the Republican side,” Murphy said of their fundraising. The Republican counterpart to ActBlue, a group called WinRed, does not voluntarily show its total donations in real time. “I would be surprised if there was anything similar happening,” Murphy said, “but I don’t know for sure.”

In Alaska, Gross’ campaign manager said the campaign was planning to expand local hiring. “It’s notoriously a state that people think of as red,” Keith said. “It’s not as red as people think.”

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