NEW YORK >> Target Corp. is joining a growing list of retailers and restaurant chains offering educational assistance at select online institutions for its front-line employees in a fiercely competitive job market.

The Minneapolis-based discounter said today that it plans to spend $200 million over the next four years to offer its workers free undergraduate and associate degree programs as well as certificates in business-oriented majors at select institutions such as the University of Arizona and the University of Denver. Textbooks will also be free.

Like a slew of other big corporate names like Walmart, Taco Bell and the Walt Disney Co., Target is teaming up with Guild Education, a Denver startup that negotiates deals between companies and colleges for the program. Target says it’s offering one of the most comprehensive programs.

Target’s program will be available this fall for more than 340,000 U.S.-based part-time and full-time students. Workers, including those on the first day on the job, can attend classes at more than 40 schools, colleges and universities. They can choose from 250 business programs like computer science, operations and business management.

For those interested in pursuing educational opportunities outside of the select programs within Guild, Target says it will provide direct payments to their academic institutions of up to $5,250 for non-master’s degrees and up to $10,000 for master’s degrees each year.

“A significant number of our hourly team members build their careers at Target, and we know many would like to pursue additional education opportunities,” said Melissa Kremer, chief human resources officer at Target in a statement. “We don’t want the cost to be a barrier for anyone.”

Target’s move follows an announcement last month by Walmart that it will cover the full cost of tuition and books for its 1.5 million part-time and full-time Walmart and Sam’s Club workers in the U.S. through its Live Better U program. The nation’s largest retailer and private employer previously charged employees $1 a day to participate. It said it will invest nearly $1 billion over the next five years in career-driven training and development.

Walmart told reporters last month that those who participate in the education program, which began in 2018, are twice as likely to get promoted and are retained at a significantly higher rate than other workers.