The backstory of Breac House, a tiny hotel in northwest Ireland’s County Donegal, sounds like a cautionary tale: Two city slickers, accountants from Dublin, who’d never worked at a hotel or served a scone, decide to open a custom-built, designer property on a remote, wind-swept peninsula that juts out into the Atlantic Ocean. Cue the wizened locals ready to fleece them, the natural and human-made catastrophes, and you have all the makings of a bad sitcom, with Monocle meets “Fawlty Towers” as the log line.

The reality is different: Cathrine Burke, 51, and Niall Campbell, 51, have managed to create a remarkable hotel, not by flying in a “starchitect” from London, stocking the place with fancy products and serving globalized cuisine, but by staying resolutely Donegal. Their guiding principle in selecting materials, products, craftspeople and foodstuffs has been “from Donegal, when it’s the best.”

Underpinning the success of their four-room hotel, which is already full for their 2023 season and quickly filling up for next year, are the local chefs, chandlers, farmers, designers, weavers, potters and soapmakers they work with.

In a place known as Ireland’s “forgotten county” — largely because of its position in the far northwest of the Republic of Ireland, next to Northern Ireland and far from tourist draws like Dublin or Galway — there’s a flourishing and robust ecosystem of great contemporary food, design and craft just starting to become known to the rest of this island nation and to the world. The people behind this are young and old, longtime residents and newcomers, business neophytes and seasoned entrepreneurs.

Take Bernie Murphy, a fashion designer who spent more than 20 years working for a local Fruit of the Loom factory, lost her job, then struck out on her own, launching collections that have landed her high praise from influential fashion critics. Or Isobel Sangha, a bioengineer who moved home after years in Dublin and launched the Donegal Natural Soap Co., which incorporates foraged Donegal materials, originally as a way to aid her son, who had infant eczema. Hannah McGuiness is a designer who makes striking and colorful jewelry while also running a design collective and store called Donegal Designer Makers. And then there’s Ciaran Sweeney, a chef from Downings who enjoyed great success in Dublin, then came back home to cook at the Olde Glen Bar, sharing with diners some of his culinary memories from a childhood spent here, next to the sea, with a fisherman grandfather.

Although they are a diverse bunch, there are some common forces at work. Ireland has lurched from boom to bust and back again over the past 30 years. “There’s nothing like a recession to focus the mind,” said Campbell of Breac House. “It makes people think, ‘If I really want to do this, I need to do it right now.’”

Natural inspiration

There is also the inspiration of the land, with its craggy coastlines, broad sandy beaches, gray stone mountains and colorful wildflowers, moss and seaweed. From Breac House’s hillside vista, nearly all these elements are visible: To the far left is Dunfanaghy’s Killahoey Beach, which leads to a saltwater inlet that, at low tide, is crossed by horseback riders. Tracking right, after the town center, a small stone bridge connects Breac’s landmass, the Horn Head Peninsula, to the mainland. Finally, all the way southwest, steep dunes lead to Tramore Beach, accessible only by a milelong hike. The colors and contrasts of the landscape are the obvious inspiration for the region’s most famous product, Donegal tweed.

“What’s distinctive about our tweed is that a more neutral base color is decorated with small flecks of bright colors,” said Kieran Molloy, 37, who, along with his father, runs Molloy & Sons, a tweed-maker in Ardara. “Traditionally, these bright colors were made from natural dyes that came from flowers, moss, seaweed and berries that were found here.”

Molloy studied industrial design in Dublin at the National College of Art and Design, one of the country’s most prestigious design schools; worked in the big city; then lost his job in 2009, when the recession hit hard. His mother had always threatened, “If you don’t go to college, you’ll be stuck out in the shed, weaving like your father.” And indeed, Molloy, although college-educated, found himself home anyway and stuck out in the shed. So he and his father joined forces, spun off their own business from the larger family enterprise, and created tweeds that are lighter, brighter and made for today’s consumers, not designed for an era before central heating. They now export their fabric all over the world.

Tony Davidson, 38, worked as a chef in fine restaurants in Belfast for four years. He and his Swedish partner, Lina Reppert, 36, who managed restaurants in Belfast, always dreamed of opening a small place of their own in Donegal. On a visit to Davidson’s family’s vacation home here a few years ago, they saw a tiny building, part of a pub, that was empty and had a great view of the horseshoe-­shaped beach at Downings. After Davidson hosted a successful seafood pop-up there, he persuaded the owner to rent them the space.

Local touches

Breac House is somewhat a living museum of this kind of local food, craft and design. It has hosted pop-ups helmed by Sweeney, Davidson and other Irish chefs. Their soap comes from Sangha’s company. Its tweed blankets and couch coverings are handwoven by Eddie Doherty, one of the last hand-weavers of tweed left in the region — and the world.

Beyond these more obvious local touches, there are also subtle design choices almost impossible to perceive by visitors but important to Burke and Campbell, who live on the premises. Although one facade of their building is thoroughly modern, the proportions of their doors and windows on the entry side are based on a historical longhouse design. Their two-person, wood-fired sauna, which appears modern, sleek and Scandinavian, shares all the defining elements of a traditional Irish sweathouse: a window with a view of the land, a living grass roof and a dark interior.

Although all four guest rooms at Breac House share a subtle and attractive aesthetic, with tan wood, clean lines and comfortable furnishings, it’s the expansive bay, mountain and farmland views from the hillside perch, framed by floor-to-ceiling windows, that dominate the design. There is a small, wooden bench at the window, from which to sit and gaze outside, as well as a terrace attached to each room. (Rooms rent for 355 euros a night — about $389 — breakfast included.) A special two-way compartment allows breakfast to be delivered without opening the door.

These details point to something significant about Breac House: Unlike most businesses the world over, Burke and Campbell didn’t design the hotel with a particular demographic or ideal customer in mind. They said they simply built what they thought would be great, and let the customers come if they would.

Campbell’s hand-drawn map guided me around the peninsula on my morning runs and afternoon bike rides. Burke’s homemade breakfasts — which include bread she bakes, yogurt she ferments, honey she buys from a beekeeper across the way, and goose eggs from a farmer down the road — are her personal ideal of what guests ought to eat.

During pandemic-induced downtime, Campbell and Burke added a fourth room to the hotel, which they believe is the biggest they can become while still staying true to their ideal of a hotel run completely hands-on, by them. They have also added multiday, chef-driven experiences to replace the one-night pop-up dinners they previously hosted. Breac House visitors can now meet guest chefs not just for a few words after dinner, but over the course of three days, visiting nearby farms together, eating meals and sharing drinks. (The cost for two nights of lodging and breakfast, as well as two dinners and excursions, is 2,950 euros for two.)