Bloomberg: Burger King to launch $5 value meal ahead of McDonald’s
![REUTERS/SHANNON STAPLETON / 2019
A sign advertising the soy-based Impossible Whopper is seen outside a Burger K/File Photoing in New York.](https://staradvertiser.wpenginepowered.com/wp-content/uploads/2024/05/web1_052324-WEB-Whopper.jpg)
REUTERS/SHANNON STAPLETON / 2019
A sign advertising the soy-based Impossible Whopper is seen outside a Burger K/File Photoing in New York.
Restaurant Brands International-owned Burger King is launching its own $5 meal deal ahead of McDonald’s, Bloomberg News reported on Thursday, citing a memo.
U.S. fast food chains are in a tussle to attract customers at a time when cost-of-living crisis has forced them to eat more meals at home, prompting companies to offer steeper promotions.
Burger King’s deal would include a choice of one of three sandwiches with nuggets, fries and a drink, according to the report.
Franchisees had voted in early April to approve the deal, the report added.
Earlier in May, McDonald’s U.S. franchises were considering launching a $5 meal deal, a source familiar with the matter told Reuters.
Restaurant Brands did not immediately respond to a Reuters request for comment.