Officials for FreemantleMedia Enterprises say the new game, "3 Dice Football," made its debut at O’Sheas casino this week after getting approval from state gambling regulators.

The goal of the game is to score a touchdown, with players getting as many as two sets of three downs to gain 20 yards to score the goal. Players can bet on the outcome of each roll or the outcome of each possession.

FreemantleMedia Enterprises is an arm of FreemantleMedia Ltd., a London-based entertainment producer and distributor.