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A campaign to reduce underage drinking in Hawaii has won a 2010 Communicator Award from the International Academy of the Visual Arts.
The More Than You Think campaign for created a website that educates children about alcohol.
The campaign targets youths between ages 13 and 19 by challenging the idea that everyone drinks.
Its message is that there are more teens who don’t drink than many people believe.
The campaign is a project of the National Guard Hawaii Counterdrug Support Office, which worked with Honolulu-based Anthology Communications to design the website.
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Online:
http://www.morethanyouthink.org/
